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OSTER APPLIANCES
Urban has developed a marketing program that focuses on the versatility of Oster’s appliances. The multi-year campaign has grown into a 26 episode TV series featuring their appliances on two national networks, all year long.
The TV show “Foodies” is the brainchild of Urban advertising + design, and is on the leading edge of “branded content”. Oster’s television presence includes the ‘branded content’ in Foodies, 30-second commercials, and 30-second promotional tips, all created by Urban. To support the program, a series of print advertisements, in-store displays, POP materials and company website were created. |
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